I am not sure what to make of this vintage advertisement for the Sears Kenmore Powermate. The advertisement is taken from the December 1971 Woman’s Day magazine. It reads
“Honey, when you’ve got a wife who’s 5’2″, she needs a powerhouse of a vacuum cleaner.”
“This Kenmore Powermate vacuum has the most powerful motor you can buy for home use… upright or canister. Takes me a lot less time to vacuum than it used to. With the revolving Beater-Bar Brush, dirt practically leaps out of that shag.
Look at how it adjusts from this low pile rug to deep shag. I just touch the pedal with my toe. It adjusts to four different heights.
You really get the advantages of both an upright and a canister. 11 attachments, too. Wow.”
“Well, ‘Shorty,” looks like we got a real buy. These Seats vacuums are built to last. Sears service too, if we ever need it.”
Like I said I am not sure what to make of it. Is the ad trying to be cute and helpful, or is it just asinine? Maybe I don’t get it because I am 5’8″. Regardless- I don’t need a powerhouse of a vacuum and not because I am an Amazon.
I just suck all the dirt out of my shag carpet by using whichever one of my children is the youngest. You just don’t need a Sears Powermate when you have babies learning to crawl.
She is well trained …. HA HAAAAAAAAAA !!!!!!!!!!!!!!!!!!
(sorry)
The pants are better than the carpet or vacuum, that’s what I’m sayin`
IS THAT DCR ON THE COUCH ???
I still have a vac just like that you know, can I be featured on your blog if I send you a pichah ????
I think the ad is just asinine.
But, then again, most ads are, even today.
Eric- if you send a picture I will post it, but it has to be clean… I know Doctor Shoal likes to vacuum and go to Christmas parties in his thong…. Oh that Dr. SHoaL he is so handsome.
I think that is Dan on the couch.
Mike- I agree with you entirely.
This gives me a great idea. I’ll have to see if it’s been done.
Dang. It’s been done. But, not as a video…
Not me on the couch either. You can tell because the couch is not an Eames.
That’s bizarre! I can’t figure out why being short requires a more powerful vacuum cleaner, whichever way you look at it!
Dan- should we be expecting a video from you shortly?
Jenny- bizarre, that’s what it is. I still don’t get and no short women have come forth to explain it. Not that they would know what it means either.
WHAT???? The shorter the woman, the stronger the vacuum they need? In a way maybe that does make sense since we are so short that we have to just hold the vacuum up in the air and hope it is powerful enough to suck all the dust and dirt off everything that we can’t reach. Um, no, nevermind – it makes no sense at all. And why on earth is she so happy to be vacuuming while HE is sitting on his rear end? An interesting wall texture going on there though – I guess it offsets the shag rug. **shrug**
So what you’re saying is you don’t understand the ad either. I was hoping some shorter then myself could explain it…
I don’t think the ad man could explain it either. I have to think it was the last ad he did for Sears before he got fired.
Amen! LOL!