Here’s a product from 1950 that’s a mouthful to say… it’s NEW Odo•Ro•No cream deodorant. My husband claims the deodorant is actually called “Odor o No!”
Ummm okay- but then why didn’t they place the bullets in the right places?
To make this all even more interesting- the rock band The Who actually recorded a song called Odo•Ro•No on their 1967 album The Who Sell Out. The song written and sung by Pete Townshend I felt would give me the definitive answer to the question how does on say Odo•Ro•No? It is ” Odo Ro No” or is it “Odor O No?”
Here’s the full page advertisement from 1950 for Odo•Ro•No – after listening and watching the video on Youtube I know now how to say Odo•Ro•No. In fact, I can now sing the a rather catchy tune called Odo•Ro•No as well. To hear Pete Townsend of The Who singing Odo•Ro•No watch the Music Monday video.
Enjoy and double check your deodorant’s effectiveness today!



Why is that a mouthful to say? Anyway, I like the fonts.
When you are used to asking for BAN – Odo Ro No is a mouthful… ;0P
Speaking of deodearnt- I love the scene in Monsters Inc when Mike is asking Sully if he can borrow his odorant?
Mike says, “Can I borrow your odorant?”
Sulley replies with, “Yeah, I got, uh, smelly garbage or old dumpster.”
“You got, uh, low tide?”
“No.”
“How about wet dog?”
“Yep. Stink it up.”
So, this is like wearing AXE ??? If you put that on, hundreds of women run across the beach like wild animals … that’s what the commercial said anyway.
I’m going to Kmart in Hudson, WI
This is the precursor to AXE. This stopped women from being repelled.
My two teenage sons love Axe- I think it smells like crap, it is only slightly better then rancid teenage b.o.
Maybe girls under 25 run to men wearing Axe- old ladies like myself only get excited by the smell of cold hard cash…
BTW- I got my yellow captains star trek shirt in the mail from mailing in cereal box tops today… You two must now refer to me as Captain Gartner and I will refer to you as Number 1 and Number 2 !
You can guess who is number 2… hee hee.
But how effective IS it?
I’d have been inclined to agree with your husband if it wasn’t for those bullets. I wonder if they’d have sold their product more successfully if they’d changed the position of the bullets and made it pronounceable?!
hey Meleah!
Jenny- my guess is that some guy writing copy thought he was being clever- but unfortunately sometimes clever comes of as stupid to everyone else…. (my husband has a nack for this when conversing with people he doesn’t know well).